Privacy policy

Last updated: 8 November 2026

RYF, a trade name of Alaga Inc., runs the quiz and checkout at quiz.releaseyourfascia.com and the members' app at app.releaseyourfascia.com, including all related information, content, features, tools, products and services, in order to provide you, the customer, with your plan and membership (the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Quiz answers about your body, stress, sleep and goals. These are health-related. We use them to build your plan, and we treat them with extra care (see "Who We Share It With" below for exactly who receives them).
• Contact details including your name, email address, phone number, billing address and, if you buy a physical product, your shipping address.
• Account information including your email address, your sign-in codes and your plan settings. RYF accounts have no passwords. You sign in with a one-time code we email to you.
• Check-ins and reports in the app, such as how you feel before and after a session and why you skipped one. These stay in our database.
• Financial information including payment confirmation and transaction details. You type your card into Stripe's fields, and we never see or store your full card number. Stripe tells us the card brand, its last four digits, and whether each payment worked.
• Transaction information including the plan, products and add-ons you view, choose, buy, cancel or refund, and your past transactions.
• Marketing choices including whether you ticked the boxes for emails and texts.
• Communications with us including the information you include in communications with us, for example when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including which screens you see, what you tap, and how long you spend. On the quiz site we also use session recordings (see PostHog below).
• How you found us, such as the ad or link you came from and the tags on it (for example, utm tags and ad click IDs).

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you take the quiz, give your email, pay, create or use an account, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf, for example Stripe telling us whether a payment worked.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to build your plan from your quiz answers, to perform our contract with you, to process your payments and renewals, to fulfill your orders, to keep you signed in, to send notifications related to your account, to process refunds and other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, and to improve the Services, for example by seeing which screens work and which do not.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing communications by email and, if you agree, by text message, and to measure how well our online ads work.
• Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. Keep your email account safe, because anyone who can read your email can sign in to your RYF account.
• Communicating with You. We use your personal information to provide you with customer support, to send receipts and renewal reminders, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Who We Share It With

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. These are the companies that receive it, and why:

• Stripe takes your payments and runs your membership billing. It receives your email, payment details, billing address and phone, your IP address and device details, and checks payments for fraud. You can pay by card, Apple Pay or Google Pay.
• Google helps with your address. As you type your address at checkout, the text you type (after the first few letters) and your country are sent to Google, which suggests matching addresses. Your browser also loads our typefaces from Google Fonts, which means Google sees your IP address.
• PostHog is our product analytics. On the quiz site it receives your quiz answers, your email and name, which screens you see and what you tap, how far you scroll and when you leave a page, how fast our pages load, error and browser-console messages from our pages (we remove email addresses and payment IDs from that text first), and a random visitor ID that is not your email. It also records your visit as a session recording, with PostHog's standard masking of typed text, including the timing of our pages' own requests. Card details stay in Stripe's own fields and are not recorded or sent.
• Klaviyo sends our emails about your plan and membership. When you give your email in the quiz, it receives your email and first name and adds you to our list of quiz takers, so we can email your plan and a few tips. It also receives whether you ticked the box for emails about member offers, and what stage you reached (for example, that you took the quiz but did not finish joining). It never receives your phone number.
• Resend sends our receipts, our welcome email and other emails about your account. It receives your email address and the email itself.
• Upstack passes information to advertising platforms so that we can see whether our ads work, including Meta (Facebook and Instagram) and other platforms Upstack connects. It receives that a page of the quiz site was viewed, which quiz question number you reached and how long it took (never your answer), that you gave your email, that you bought and for how much, and matching details so that a sign-up or a purchase can be tied to the ad click: your email (from the moment you give it in the quiz), your first name once you give it, and for a purchase your name, billing address and phone. Upstack scrambles (hashes) these before it passes them to an advertising platform. Your quiz answers and check-ins never go to Upstack or any advertising platform, and our page addresses and titles never contain an answer. Upstack loads only on the live quiz site, never in the app. It is not used for test payments.
• Mux streams our videos. It sees your IP address and device details while a video plays.
• Vercel hosts our websites and app. Supabase is our database and handles sign-in, so it holds your account, your email, your quiz answers, your check-ins and your progress. Cloudflare stores and serves our pictures and audio and runs the domain name system for our website addresses, so it sees your IP address when those load.
• Vercel BotID is run by Vercel, with its partner Kasada. When you reach the email step and the checkout, your browser loads BotID's check, and we use it to tell people from automated programs when you give your email and when you pay. It reads signals from your browser and device for that purpose only. It does not run on the quiz's other screens.
• Sentry receives error reports so that we can fix problems. We remove personal information from them before they are kept: they carry an error code, the part of our code that failed and the version, not your name, email or what you typed.
• Shopify, only if you buy a physical product, receives your name, shipping address, phone, email and order so that the product can be packed and shipped. Your payment is taken by Stripe, not Shopify.
• Our fulfillment partners and shipping carriers receive your name, address, phone and order so they can deliver it.

We may also disclose your personal information:

• When you direct us or otherwise consent to our disclosure of certain information to third parties.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

We do not sell your personal information for money. Some laws treat sharing information with advertising platforms, as described above, as "sharing" or a "sale". Your choices are in "Your Rights and Choices" below.

Cookies and Tracking

We use cookies, local storage and similar technologies to run the Services and to measure how they are used.

• The quiz cookie. On the quiz site we set a cookie called ryf-journey. It holds a random code, never your contact details, so that we can put you back at the right screen if you reload or come back. Your saved visit also keeps the ad click IDs described under how you found us, and, so we can tell a reload from a new visit, a short scrambled code of each emailed link you opened and the time of your last visit. The cookie lasts 30 days.
• Your quiz answers in this tab. While you take the quiz, your answers wait in your browser tab so a reload keeps your place. They never include your email or name. They are deleted when you give your email, when you close the tab, or after 3 hours.
• Sign-in cookies. When you sign in, we set secure cookies that keep you signed in. Other code on the page cannot read them.
• Stripe. Stripe's card fields load from Stripe and may store their own identifiers to prevent fraud.
• PostHog. PostHog stores a random visitor ID in your browser so we can see how the Services are used.
• Upstack. On the live quiz site, Upstack's code stores its own identifiers so that ad results can be matched. It does not run in the app.
• Vercel BotID. At the email step and the checkout, BotID's check may store its own identifiers in your browser to tell people from automated programs.

You can block or delete cookies in your browser settings. If you do, the quiz may not remember your place and signing in may not work. To ask us to stop using your information for advertising, or to delete it, email us (see "Contact" below), and we will deal with your request as the law where you live requires.

Your Marketing Choices

• At checkout, the boxes for emails and texts about reminders and member offers start unticked. You choose whether to tick them. If you tick the box for emails, you join our list for member offers. Texts are not required to buy. Message frequency varies, message and data rates may apply, and you can reply STOP to cancel texts.
• If you tick the box for texts, we keep your phone number, the time you agreed, the words you agreed to and your IP address as the record of your agreement. We do not send marketing texts yet, and we share this with no one.
• When you give your email in the quiz, we use it to send your plan and a few tips to get started. You can unsubscribe at any time.
• Every marketing email has an unsubscribe link. If you opt out, we may still send non-marketing emails, such as receipts, renewal reminders and emails about your account.

Deleting Your Account

To delete your account, go to Me in the app and tap Delete my account. Or email us at support@releaseyourfascia.com from the email address on your account and tell us you want it deleted. We will delete it. Deleting your account:

• deletes your account, its email and everything saved to it;
• cannot be undone. You can make a new, empty account later with the same email.

If you have a membership, cancel it too (in the app, or tell us in the same email), and see our Subscription Policy for how. Stripe and our accounts keep payment and tax records for as long as the law requires. If you never made an account, email us and we will delete your information.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

Security and Retention of Your Information

We protect your information with encrypted connections, secure sign-in cookies, and sign-in by emailed code, with no password to steal. Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request access to personal information that we hold about you.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you. To delete your account, use the app or email us, as described above.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. To do so, email us using the contact details below.
• Managing Communication Preferences. We may send you promotional emails and, if you agree, texts, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails or by replying STOP to our texts. If you opt out, we may still send non-promotional emails, such as those about your account or orders that you have made.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights outlined above:

• Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
• Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw this consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at support@releaseyourfascia.com. For the purpose of applicable data protection laws, we are the data controller of your personal information.

RYF, a trade name of Alaga Inc. · 200 S Biscayne Blvd. 20-116A, Miami, FL 33131, USA · support@releaseyourfascia.com · +1 (754) 300-8692